Billionaire investor Warren Buffett's likeness will appear on special edition Cherry Coke cans in China, helping to promote the launch.
It turns out that the Oracle is quite popular in China and could help the brand's image. Not only is China full of Buffett fans but his company, Berkshire-Hathaway Inc., is Coca-Cola's largest investor, with a 9.3 percent stake worth $17 billion.
Buffett is so well known in China, when his Berkshire Hathaway began streaming its annual meeting online previous year, it was translated real-time into Mandarin Chinese.
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Cheng Yu-Tung, father of the current chairman and founder of Chow Tai Fook , and commemorates the esteemed brand's 88 anniversary. The billionaire dealer Laurence Graff and the prolific diamond collector Joseph Lau are expected to be among potential buyers .
Cherry Coke has been sold in the USA since 1985. Jack Ma is the billionaire founder of e-commerce giant Alibaba.
Shelly Lin, Coca-Cola China's marketing director said in a press release that her team was surprised when Buffett agreed to the idea.
Cherry Coke launched in China last month, the company said.
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She added: "But we're thrilled, and he's selling well".
Buffett has a huge following in China, where he is admired for his success as an investment guru.
At his annual meeting a year ago, Buffett proclaimed, "I have not seen evidence that convinces me that it'll be more likely I reach 100 if I suddenly switched to water and broccoli". In opening remarks, Buffett said he was delighted to have people around the world joining, but noted the meeting was being simultaneously translated into just one language: Mandarin.
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