As Noto notes, "Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter". He also revealed that showing live videos helps boost conversation on the platform and gives the company a new source of profit: 15 to 30 seconds of unskippable ads, much like TV commercials.
Twitter loudly touted its 2016 National Football League deal in press releases and earnings calls last year, so losing it to Amazon the following year wasn't a great look.
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The NFL package streamed through the site netted 3.5 million viewers, while the pre- and post-Oscar shows brought 6.4 million viewers to the platform. "Broadcasts of this kind are already appearing on Twitter, including sports highlights and news talk shows".
Twitter is making a play to dominate even more of your time by streaming live video around the clock. Dropping another hint, Noto says that the end result could be programming like viewers get on the 24/7 news networks and sports channels.
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Twitter hosted over 800 hours of live videos between January and March 2017. Although they lost those rights to Amazon for this season's games, Twitter has seen "enough benefit from live video to make it a pillar of its growth and revenue strategy", according to Buzzfeed. Noto said: "We think that is a great way to have the programming carried along with you during your day".
We have done a partnership with Vizeum and Dentsu Network that will uncover the full spectrum of TV fans on Twitter and discloses the way fan interact with their favorite shows on Twitter. "I did that myself during the debates". Liew told BuzzFeed News in an email that Twitter may have hit on a potentially big opportunity here.
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But, we'll come to know soon as Twitter has chose to attend its first ever NewFronts event this coming week, where it'll showcase its vision for programming on the platform and why advertisers should be flocking with massive checks to capture the growing and maturing audience. "If Twitter can own this use case, it may be a complement to the Netflix and Amazon use cases", he said.