Twitter's TV video app can be found now on Roku

Posted May 06, 2017

The new app, which doesn't require a Twitter log-in, lets users watch live video streams and browse the Twitter timeline.

Twitter is working with the world's leading concert promoter, Live Nation to create an incredible experience for music fans across the world.

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The Twitter channel is now available for free on Roku streaming players and Roku TV models in the US. The company has been doubling down upon live videos of late and along the same, it has announced that it is launching its video app on the Roku platform. Twitter announced some 16 new content partners this week, ranging from sports to news and entertainment. Twitter revealed its ambitious new plans to go all in on its content strategy during the company's first NewFront presentation. The Twitter channel, as with its video app for other platforms, presents both the video and a relevant tweet stream, giving viewers the best of both worlds. One of the most popular video deals to date is its agreement with the National Football League, which had resulted in live games being streamed for free each week. These will include a mix of live news reporting and video that's posted on Twitter by users, which Bloomberg will curate and verify to augment its own content. Twitter is also betting that live TV will help draw more people to its service, after two years of flagging momentum.

The channel is available free for Roku users and is accessible to anyone with a current-generation Roku device regardless of whether they have a Twitter account.

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"The Twitter channel on the Roku platform brings together the video and related conversation that surrounds live events to the largest screen in the house", said Ryan Troy, product manager at Twitter. This represents a big launch for Roku, bringing an often requested video service to the popular streaming set top boxes and sticks.

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