Facebook TV Shows Coming In June

Posted May 07, 2017

In order to build a solid foundation for the effort's launch, Facebook paid for these shows upfront.

And while Snapchat is still far behind Facebook in user count, Zuckerberg worries that his company is behind the times when it comes to innovation and attracting younger eyeballs.

The new video strategy pits Facebook directly against YouTube, which announced on Thursday that it would fund a slate of original shows starring big names like Ellen DeGeneres, Kevin Hart, and Katy Perry.

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The biggest problem that Facebook is facing right now is trying to figure out if and how these new TV shows will bring in an audience. Some of the shows will even be longer, primetime-level shows like House of Cards on Netflix.

The social networking giant is looking for a film producer, which was posted to LinkedIn six days ago.

Facebook declined to comment when we asked about the report, but it didn't deny that it's working on launching original programming. A-list stars are vaguely mentioned but the only show that's actually described as being greenlit is about people going on virtual reality first dates.

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While Facebook is interested in a range of content, one genre Facebook is targeting intensely is teen-centric shows.

Multiple people briefed on the plans told Business Insider that Facebook has tapped several A-list celebrities to appear in some of the planned shows. The social network has been testing the ads for months with a handful of publishers in live and recorded videos, but hasn't made the format widely available.

Facebook CEO Mark Zuckerberg said in February that he wanted users to come to the service for "episodic content".

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Martin Garner, an analyst at CCS Insight, said: "It's now clear that last year's stellar results from Facebook represented the peak of online advertising growth, as Facebook had warned". Our goal is to kickstart an ecosystem of partner content for the tab, so we're exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook.