Buy, Inc. (AMZN) Stock as Prime Wardrobe Officially Kills Retail

Posted June 22, 2017

Once you get your items, you can also use Echo Look to take a selfie and Amazon's Outfit Compare to figure out which looks are more stylish for you.

After receiving your package of clothes, you have seven days to decide what you want to keep, giving you the opportunity to try on something different from Amazon Fashion's offerings. If you buy three of the items, you get a 10 percent discount; purchase five, and you get 20 percent off your bill.

With Prime Wardrobe however, the customer has the freedom to choose the items they want to try on. This feature allows Amazon's Prime members to order clothes to try, and buy if they like them.

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Amazon said Tuesday that more than a million pieces of clothing and accessories are eligible and include brands like Calvin Klein, Hugo Boss, Theory and Levi's. Both companies have a styling fee - Trunk Club charges $25 per shipment, while Stitch Fix's fee comes in slightly lower at $20.

The sheer simplicity of Prime Wardrobe's "try before buy" system can probably be traced to the Zappos online shoe store. Consumers can do it from the comfort of their own homes thanks to Prime Wardrobe.

Amazon is poised to surpass Macy's this year as the largest USA clothing seller, according to Cowen & Co. analysts. Instead of going back to the store to return the item, the customer just has to place the package on their doorstep.

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Over the past few years, Amazon has been changing our lives with technology.

Amazon Wardrobe, now in beta, has been touted as another potential blow to the department store sector.

But unlike most traditional department stores, Amazon offers free two-day shipping - even for its clothes - through its Prime membership program.

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There's no mention of whether Prime Wardrobe will make its way to the United Kingdom, and no specific release date for the service in the US.