Should You Buy Amazon Stock Going Into Prime Day? - Amazon.com Inc

Posted July 08, 2017

The third annual Prime Day event kicks off on Monday evening, and Amazon appears to be primed (pun intended) to break all sorts of records.

In the United States, customers who stream a video on the service for the first time on their TV will receive a Dollars 10 voucher to spend on Amazon by 11 July. As the name suggests, Prime Day sale is open only for Amazon Prime customers.

In Germany, Austria and the United Kingdom, the company is holding a contest for customers streaming on Prime Video to win EUR/GBP 100,000.

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Along with the Swift 2 X information the leak also revealed that the the Wileyfox Spark X, one of its mid-range smartphone offerings, was also getting a fat discount during Amazon Prime Day. We know we should be better than this, yet we can't ignore the forced-cheer and magnetic pull of a designated day - especially when they dangle the promise of spectacular deals in front of your face. Streaming on a tablet, smartphone or computer is excluded.

Like everyone else, I get sucked in and, on the Prime Day, start poring over all the deals.

Because Prime Day is the biggest day of the year for AMZN, it offers a great litmus test for the brick-and-mortar bookstore concept. Of course the shopping event is meant to do more than spike revenue for one day. Through this weekend, Amazon is running a few promotions that you can snag right now. This year, members can enjoy 30 hours (!) of extra shopping starting early at 6 p.m. PT / 9 p.m. ET Monday, July 10, 2017 - with new deals popping up as often as every five minutes! If you want to save some real cash, in the decade that I've been studying Amazon, this is where you can find the biggest deals. Amazon has also made it easier (and cheaper by 20%) for an Alexa user to become a prime member, you just need to say "Alexa, sign me up for Prime".

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Prime Day is also, obviously, an invention, something like the invented holidays that force us to remember family members one day a year as opposed to year-round.

Are you excited for Prime Day?

And Amazon Prime holds the potential of becoming even more useful in the coming months as Amazon concludes its Whole Foods acquisition and radically alters its distribution model. Amazon had said that customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the United States. These items will appear as lighting deals throughout the day on Tuesday.

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