Now KFC is owning the darker, crispier parts of its brand with a new VR horror game that's become a "bizarre initiation rite" for new employees, according to Eater. It also treated us to a video of the game in question, in which players find themselves in an ornate room with Colonel Sanders shouting at them over an intercom.
The game was developed by the technology group of ad agency Wieden+Kennedy and is meant to be played on the Facebook-owned (fb) Oculus Rift virtual reality headset. Fair enough, that seems a good idea, that is until you see what they have made.
KFC Employee Training Game Is A Raw Chicken Escape Room
To get out of the BioShock-like escape room, employees will need to virtually master and demonstrate a five-step cooking process in which they must perfectly inspect, rinse, bread, rack and pressure-fry chicken. "The escape room concept builds on the pure training and utility of the experience into something that's also entertaining and connected to KFC's iconic founder". Apparently, it only takes 10 minutes for the app to train workers how to fry chicken using the company's proprietary process, while it used to take 25 minutes to do it before the game was added to the training program.
However, a spokesperson for the company told Eater that the KFC VR training game isn't a replacement for the hands-on training.
Supreme Court won't stop Florida man's execution
Mr Asay has exhausted his legal options and his fate is all but sealed - but the Florida executions won't stop with him. The execution also will be the first in the US using the drug etomidate, which Asay's lawyers unsuccessfully challenged.
"This is meant to be a fun way to celebrate the work KFC's more than 19,000 cooks do every day in every restaurant across the U.S.in an engaging way", the spokesperson said.
A KFC spokesperson told Eater, "The game is meant to supplement the existing Chicken Mastery program, not replace it".
Sears Shuttering 28 More Locations, Comparable Sales Down 11.5%
The discount retail chain had more than a dozen stores in the area in 2011, according to Post-Dispatch files. As of Wednesday's market close, shares of Sears have fallen more than 40 percent over the past 12 months.
Shark bites surfer's paddle board in shallow water at Cape Cod beach
These incidents come at a time when local officials are debating how to best keep Cape Cod's beaches safe. A pair of surfers have narrowly escaped a savage shark attack on a seal just feet away from them.