Dove issues apology for 'racist' Facebook advertisement, Twitter responds

Posted October 09, 2017

On Twitter they wrote:"An image we recently posted on Facebook missed the mark in representing women of color thoughtfully".

The above screenshot by makeup artist Naomi Blake went viral after she posted it to Facebook on Friday.

Don't apologise @Dove we are the foolish ones thinking that black people mattered to you. "We deeply regret the offense it caused", the statement read.

In another statement Dove said: "As a part of a campaign for Dove body wash, a three-second video clip was posted to the US Facebook page".

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Global beauty and personal care product, Dove, manufactured by Unilever, has been slammed for a racist advert, which it has subsequently pulled.

One wrote: "What is Dove even trying to convey besides blatant racism?" "We profoundly lament the offense it caused".

"Dove committed to representing the beauty of diversity". The white woman then turns into an Asian woman after she removes her t-shirt.

A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did.

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"This is gross. You think people of color can just wash away their melanin and become white?"Another Facebook user, Angela Reinders, commented".

The ad showed a series of images that appeared to show a black woman turning white after using their soap. In 2011, an ad sparked controversy after it showed three women with different skin tones in front of a wall marked "before and "after".

Dove said in a statement to Gawker, "All three women are meant to demonstrate the "after" product benefit".

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