'We need to flush everything out into the open, ' he added.
"Trump has proven he's dangerously unfit to exercise the extreme power accrued by our "unitary executive", the ad read.
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That was why, Flynt wrote, he was seeking information from anyone who could provide a "smoking gun" - perhaps buried in Trump's tax returns or in some other investment records - that would lead to his impeachment.
Flynt's ad went on to say there were several reasons Trump warrants impeachment, including his decision to fire former Federal Bureau of Investigation director James Comey, his controversial response and "racial dog-whistling" following the white nationalist riots in Charlottesville, the risk that he might launch a nuclear war with North Korea, and his decision to pull the United States out of the landmark Paris climate deal.
The ad ended with Flynt saying that while he did not expect Trump's wealthy allies to turn on him, he believed that "there are many people in the know for whom $10 million is a lot of money".
There is a number at the bottom and an email address.
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'But most worrisome is that, long before climate-change apocalypse strikes, Trump might trigger a nuclear world war, ' Flynt wrote, noting how Trump's foreign policy decisions are marked by 'thin-skinned emotion and erratic ill-advised tweets'.
"Impeachment would be a messy, contentious affair, but the alternative - three more years of destabilizing dysfunction - is worse", the advert states.
"I think it's my patriotic duty and duty for all Americans to get rid of Trump before it's too late", says the ad. And just because you pay for information, doesn't mean it's not good.
He also offered a similar reward in 2007, through a full-page ad, to expose Republican senator David Vitter's involvement in a prostitution scandal, and again in 2012, for then-Republican presidential candidate Mitt Romney's tax returns.
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For more than four decades, cervical cancer was considered as one of the leading causes of death in India. Our jobs are to educate each woman (or man!) about their cancer and help us guide their treatment plan.