Amazon brings Prime Video app to Apple TV

Posted December 08, 2017

Apple's iPads have always been available for purchase on Amazon and Apple had ample leverage in the negotiations over the Prime Video app, so bet on Apple TV and Apple TV 4K becoming available on Amazon's retail channels at some point. But with the Apple and Amazon streaming rivalry coming to end, Apple TV hardware could eventually be available to buy on Amazon.

Amazon Prime Video finally arrives on Apple TV, but don't hold your breath for Chromecast support.

The Prime Video app for the Apple TV supports numerous Apple TV features, this included Siri and the TV app, this allows you to search for videos on Prime from the main TV interface.

"Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we're excited to bring all of that great content to customers", added Eddy Cue, Apple's senior vice president of internet software and services. Offering access to thousands of the latest movies and TV programmes, you can stream content on demand or, find Prime offers to enable you to buy and keep your favourite shows. Most of the tech companies that manufacture these devices provide their own streaming services, which had intensified the competition.

Google and Amazon bickering steps up a level
Both parties have said that they hope the matter will be resolved soon, but neither looks likely to budge. That includes Amazon Fire tablets, as Google hasn't threatened to block those yet.

In part at least, this dispute dates back to 2015, when Amazon ceased to stock both Chromecast and Apple TV devices on its main website - leaving them only available for sale on the Amazon platform via third party sellers.

Amazon and Google's tit for tat relationship has taken to new heights after Google announced on 6 December 2017 that it will be restricting YouTube access on Amazon products.

Google and Amazon have always been in discussion regarding on the best way to go about with their products and have an equally beneficial working relationship. The controller gives you a headphone jack for private listening and hands-free queries with Google Assistant.

Why would Amazon suddenly decide to play nice with Apple but not with YouTube?

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YouTube might soon disappear from your Amazon streaming device.

- Watch on your Apple TV directly by downloading the separate tvOS app (requires Apple TV 3rd generation or later).

"Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube's existing website", Amazon said in the statement. As of time of writing, the product was not listed on Amazon.

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