Users say they're seeing few posts from news or other organizations

Posted January 16, 2018

But the pressure will be on publishers and brands to create content that generates conversations if they want to improve their odds of being seen in News Feed.

Facebook founder and CEO Mark Zuckerberg says he's making Facebook's News Feed experience more "meaningful" by reducing the amount of media news content.

Media companies are bracing for the changes coming to Facebook's News Feed - the column that appears when the site or app is opened - that will favour posts by friends over material from news organisations and other businesses.

Facebook has been managing the fallout from revelations past year that the Russians had tried to influence the 2016 USA presidential election by buying ads and planting and promoting false news stories.

Facebook Inc (NASDAQ:FB) announced a major shakeup in its News Feed last week, and investors weren't too happy about it.

Women in Saudi Arabia attend first soccer game under new law
The kingdom has announced a series of reforms initiated by powerful Crown Prince Mohammed bin Salman since past year . The women entered the stadium through a special gate, while male supporters filed in through a separate entrance.

But after a year in which the spread of fake news, Russian interference and divisive politics sullied Facebook's reputation and user experience, efforts to deliver media content over the platform may have felt like more trouble than they were worth.

To safeguard against this kind of volatility, an increasing number of publishers have tried to wean themselves off advertising dollars by building branded content arms or a strong base of paid subscribers.

"Brown pointed out that Facebook's News Feed algorithm responds to signals from users". One look at the comments below most posts and you will know that the engagement is farthest from being meaningful.

"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".

"In response to all the recent changes from Facebook, publishers are doubling down on channels they can more directly influence such as direct, referral and email". Though Lyons said that the firm would use alternative methods to classify such news, such as pointing users toward reliable publications that carry a view with more veracity, this comes across as an admission that Facebook isn't really capable of vetting news, and that it's a fool's errand for it to even try to do so.

Kenya Airways launches NY flights
This convenient schedule will allow connections to and from over 40 African destinations through Kenya Airways hub in Nairobi. Mikosz revealed the carrier will continue to modernise its fleet though its 32 aircraft are some of the youngest in Africa.

That will leave businesses that want publicity on Facebook no choice but to spend more on advertising, and as a result prices will climb, predicted Eric Schiffer, chairman of Reputation Management Consultants, which advises corporate brands on social media.

A recent article in Perspectives on Psychological Science concluded that already lonely people who use Facebook and other social media as a substitute for real-life relationships tend to end up feeling more isolated. Meanwhile, passive consumption of articles and videos made them just feel bad.

Maybe Facebook should get out of the news business entirely, considering the network effect it has on human psychology.

Facebook's stated goal of its recalibration is to bring people together. The world of Facebook is so wide and varied that sometimes you can no longer see what a loved one close to us has " shared " with.

"Video and other public content have exploded on Facebook in the past couple of years" Zuckerberg writes.

Uber used remote computer system to shield data from police raids
They were armed with the appropriate warrants, but managers on site had already paged Uber's head office in San Francisco. She then suggested some sort of app that could counter those raids, and thus Ripley was born.

Given that some of its customer segments are active Facebook users, Seewal said the company will no doubt, be reviewing its social media strategy to explore ways to better reach them, while continuing to encourage more meaningful interactions between people.