Amazon uses cash back benefits to entice Prime members to Whole Foods

Posted February 22, 2018

Roughly one year ago, the Amazon Prime Rewards Visa Card issued by Chase began offering eligible Prime members a 5 percent cash back deal on all purchases.

"We discussed in our June webinar that the two biggest assets that supermarkets could leverage to grow their online businesses - especially in light of Amazon's acquisition of Whole Foods - are location and connections", he said.

In addition to that headline 5% figure, the Amazon Rewards Visa also offers standard rewards credit card points on other purchases, including 2 percent back on restaurant, gas station, and drugstore purchases; and 1 percent back on everything else.

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The thing to keep in mind is that you will receive the five percent bonus only if you're a Prime member.

With each new promotion, Amazon wants to sweeten both Whole Foods shopping and its Prime membership. For example, to use the recent Prime Valentine's Day rose promotion, Whole Foods customers had to present a printed bar code. Inc on Tuesday extended its 5 percent cash back benefit for Prime service subscribers to shoppers at its newly acquired Whole Foods Market grocery chain. The Prime fast-shipping program will be at the heart of it.

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AmazonFresh now offers a wide selection of groceries for delivery, all for a monthly fee of $14.99 on top of Prime members' current subscription fee ($12.99 per month, or $99 annually), and delivers via marked trucks.

The card also becomes the first Prime-branded card available to Whole Foods customers.

Prime Now offers a narrower selection of groceries than AmazonFresh, but does so without a subscription fee, costing nothing for two-hour delivery and $7.99 for delivery within an hour, on orders of $35 or more. "There is little doubt that Amazon's approach to building a relationship with Whole Foods shoppers is based on value and rewards and will be hard for other grocery retailers to match", he wrote. Further, several employees at Whole Foods complained about the retailer crushing their morale with new procedures, according to Business Insider.

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