Second day of U.S. congressional hearings awaits Facebook CEO Zuckerberg

Posted April 14, 2018

He's faced questions from U.S. politicians for a second day over the data privacy scandal.

"This is a complex issue that deserves more than a one word answer", Zuckerberg said. They posted their biggest daily gain in almost two years on Tuesday as Zuckerberg managed to deter any specific discussion about new regulations that might hamper Facebook's ability to sell ads tailored to users' profiles.

Cambridge Analytica allegedly then used the data to create highly specific profiles of millions of USA voters, which made it easier for the company to create better targeted ads.

A small number of people who logged into "This Is Your Digital Life" also shared their own News Feed, timeline, posts and messages which may have included posts and messages from you.

Zuckerberg has taken questions on a range of issues, from fake news and terrorist content to Russian propaganda and data privacy, as USA lawmakers consider possible regulatory remedies.

The CEO emerged largely unscathed after a five-hour session before a joint hearing of the Senate Judiciary and Commerce committees Tuesday. But he acknowledged that Facebook did not notify the FTC in 2015 when it first learned of that company's data-harvesting. In the internet age, when big data has taken hold of almost every web-based service, from banking to dating apps, the ability to access third-party data to power your app is both a tremendously powerful and common business practice.

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The company said it will do that by turning off access for unused apps, by encouraging people to manage the apps they use.

"I think we may be updating it a little bit".

"It's practically impossible these days to remain untracked in America, for all the good Facebook and the internet has brought", Castor concluded.

Facebook has said that 87 million people's personal data was scooped up when some 270,000 users took a personality quiz and had not just their data, but the data of their friends to be accessed by an outside app. Cambridge Analytica then obtained this data and is said to have used it to try to influence elections around the world. In testimony Tuesday to a Senate committee, Zuckerberg took the blame for the disclosure.

"Obviously these hearings were just a matter of Washington getting a firm grasp on how Facebook works in order to figure out how to address it", Lapowsky says. "Through those tools, Facebook is able to collect information from all of us", she said, referring to Facebook "Like" buttons that appear on many websites. After Zuckerberg gave his response - "I'm not sure".

"But I think you have to be careful about putting regulation in place".

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By Todd Shields, Sarah Frier and Ben BrodyMark Zuckerberg was confronted Wednesday by lawmakers scoffing at his apologies over lapses in protecting user privacy and pledges to do better, with one member asking, "Who's going to protect us from Facebook?". "I'm aware that there may be, but we are working with them". Shares in Facebook posted their biggest daily gain in almost two years, closing up 4.5%.

- Facebook will offer users worldwide the privacy options demanded by European countries in a regulation taking effect in May, Zuckerberg told Representative Gene Green, a Texas Democrat.

When pressed, Zuckerberg defended his company's practices, saying: "Every time that someone chooses to share something on Facebook. there is a control". But allowing an outside corporation like Cambridge Analytica to access Facebook data and exploit it for political gain pushes the boundaries of what is acceptable in online information sharing.

Facebook tracks users even when they're logged off, and Zuckerberg said that's for either security or advertising reasons.

That disclosure pitched Facebook into a crisis of confidence among users, advertisers, employees and investors who were already struggling with Facebook's reaction to fake news and its role in the 2016 election.

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