A primer to save on Amazon Prime Day

Posted July 12, 2018

Amazon has been keeping bargain hunters on their toes ahead of their annual Prime Day on Monday, July 16 by rolling out lightning deals and special discounts in the days leading up to the popular summer sale.

Starter sports wear for the whole family is up to 70% off with the Deal of the Day at Amazon!

Keep in mind that Amazon sale prices change often so if you click on the link and the price is different than the one in the post, that means the deal has ended and is no longer available at that price.

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As you'd expect, we're going to be hunting best deals throughout Prime Day on both sides of the Atlantic, finding the deals that you really don't want to miss. Amazon's self-created holiday touting deals on everything from baby food to Alexa-enabled faucets, promises to be bigger and better - and more of a money grab - than ever before.

The made-up holiday first debuted in July 2015 (to mark Amazon's 20th anniversary) and has since grown to become the No. 1 day for the company in terms of sales. EBay spent $555.9 million on US advertising in 2017, 8 percent more than 2016, according to Ad Age's Datacenter, which also found that the company doubled its measured media spend to $102.2 million over the same period. Coresight Research estimates the day generated $2.4 billion in sales previous year, and predicts that the number will grow to $3.4 billion in 2018.

Amazon is also offering teens ages 13 through 17 years old to acquire their own Amazon login under their parents account to shop independently. However, some of the "discounts" are artificial, so shop discerningly - not impulsively.

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"Prime members in India can enjoy over 200 exclusive product launches, thousands of deals at the lowest prices of the year and blockbuster entertainment launches on Prime Video and Amazon PrimeMusic", said Amit Agarwal, senior vice-president and country manager, Amazon India.

"Prime members will also save big, from earning $10 to spend on Amazon for Prime Day when they spend $10 at Whole Foods Market, to 10 percent back when shopping Whole Foods Market using their Amazon Prime Rewards Visa card", says Amazon Prime vice president Cem Sibay. It is not yet known whether Amazon will offer a better deal on this model on Prime Day. In April, Amazon also upped the cost of a Prime membership, from $100 to $120. It's an ingenious way to get existing Prime members to search for deals, but more importantly, it gets non-Prime members curious about the offerings. A May Yahoo Finance survey of 7,000 Prime members found that about half of the Prime member respondents planned to drop the service. That will get you all the free games from Twitch that are available between now and Prime Day.

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