Apple Reportedly Cancels Plans for Major iPhone XR Ramp

Posted November 07, 2018

The company missed analysts' earnings targets in the usually busy holiday season with demand in emerging markets lower than expected. It has been reported that the company has halted the additional production of the smartphone.

"For the Foxconn side, it first prepared almost 60 assembly lines for Apple's XR model, but recently uses only around 45 production lines as its top customer said it does not need to manufacture that many by now", the Nikkei quoted a source as saying.

Tung's remarks are tantamount to a denial of rumors that claimed Apple had lowered the proportion of iPhone XR orders allocated to Pegatron to 35%, and switched more orders to Foxconn Electronics, as Pegatron's production had been affected by shortages of labor and some key components. Apple has also asked smaller iPhone assembler Wistron to be on standby for rush orders. It may not have the OLED display with 3D Touch and dual rear cameras, but Apple did ensure that the iPhone XR comes with the latest chipset, and Face ID feature, among other improvements.

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Apple said it would stop providing unit sales for iPhones, iPads, and Macs in fiscal 2019.

Apple on Monday did not respond to Reuters' request for comment.

Earlier the company planned for the production of 20 million units for the older iPhone models, and now the figure raised to 25 million units.

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On Friday, Apple's stock declined 6.6%, a day after it provided guidance for the holiday December quarter that fell short of Street expectations.

Apple announced it has taken $62.9bn (£48.2bn) in revenue for Q4 2018, an increase of 20 per cent ($52.5m) year-on-year. However, it could also mean that the $100 price cut that the iPhone 8 got at the iPhone XS/iPhone XR launch is encouraging a low-end (well, the "starting at $600 end" of the market) to upgrade their old iPhones.

The iPhone XR might be too good to ignore, based on in-depth reviews, battery life ratings, and rigorous durability tests, but it seems that's precisely what a lot of potential buyers are doing.

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