Experts want to emphasize, while the Momo Challenge'may be in the spotlight right now, parents should always be watching what their kids are doing on the internet.
'Honey said she'd never watched a video of this sick freak telling her to do bad or unsafe things but that she's popped up in loads of innocent kids videos on YouTube, where her neck twists round or she'll walk across the screen! Even though YouTube monitor and remove videos that include inappropriate content, clips can be uploaded and viewed thousands of times before they get reported and removed.
It adds that "as a parent, it's hard to spot these videos as the harmful content doesn't appear until partway through the video".
"Momo" started on Facebook and involves members who are challenged to communicate with an unknown member.
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The Momo challenge has been allegedly linked to deaths of children around the world - a 12-year-old girl from Argentina and boys in France and Belgium - reported by their parents as having happened after some interaction with the unsafe online game.
A spokesperson for the United Kingdom's National Society for the Prevention of Cruelty to Children (NSPCC) told Express it can be hard for parents to keep track of everything their children access on the internet because technologies are constantly evolving and advancing.
As the nature of each task become progressively worse it's also important to recognise any changes in your child's behaviour. Might be best if you go through whatever device they have and double check. We talked to them about what to be cautious about online.
Ensure that you set up parental controls for your devices at home.
"Don't focus only on Momo, but make sure you know what your child has online access to". 'It's important for you to reiterate to your child that Momo is not a real person and can not directly harm them!'
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Amidst fears that the game has made its way onto the child-friendly version of YouTube and the computer game Fortnite, Loose Women panelist Solomon took to Twitter to express her concern. She said that Momo was sending codes to people and the codes translated to the word 'die.' It wasn't clear if Momo was sending the codes to other characters.
Parent Gemma Leanne Walker, 26, of St Mary's Bay who has a nine-year-old daughter, Ella, at Dymchurch Primary, said: "I usually think things like this that circulate are nothing but with this one my daughter came to me to ask me to google it".
The sixth point directs parents to work out the source of what the children are watching and to be "mindful of what you share as it may only cause more worry".
People around the world have been sharing stories about the upsetting trend for weeks.
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