Users of Weibo, the widely popular Chinese social media app comparable to Twitter, began sharing the video late Sunday evening local time.
The video, which has not been verified by the BBC, showed a stationary auto erupting into flames in a parking lot. Import tariffs resulting from the trade war with the United States have seen Tesla prices in China fluctuate wildly.
The incident happened at 8:15pm local time in Shanghai on April 21 and the video quickly made its way on to video site Weibo.
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Tesla said that, to the best of its knowledge, there were no casualties in the fire, while NIO said that no one was hurt in the fire at its fix facility.
It declined to comment further when contacted by Reuters.
Tesla did not confirm the vehicle model but reports identified it as a Model S.
In March, a labeling mistake forced customs officers in Shanghai to suspend clearance for Tesla cars.
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The company wants to supercharge sales in China with a new factory in Shanghai.
The user tweeted "Good or bad, negative or positive I will post anything about Tesla or EVs in China". Some users urged the automaker to quickly find the cause, whereas others speculated over the impact to the value of Tesla cars now on the road.
"One lesson I learnt from the Shanghai self-exploding Tesla: Don't park your vehicle next to a Tesla", said one commentator.
"Nio has launched an investigation to determine the cause of the fire", Nio said, adding no one was harmed due to the incident.
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A few Tesla vehicles previously burst into flames hours after the battery module was punctured, sometimes due to a collision with road debris that left no visible damage to the exterior, though the details of the Shanghai fire remain unclear.