Google set to enter midrange smartphone market with cheaper Pixel phone

Posted May 01, 2019

While the two phones will look very similar to last year's flagship Pixel phones from the outside, the mid-range Pixel smartphones will have a less impressive polycarbonate build.

The squeezable "Active Edge" technology, which lets users summon Google Assistant by firmly gripping the side of their smartphone will seemingly be returning on the more affordable variant too.

Google is expected to finally unveil the much-talked-about Pixel 3a and Pixel 3a XL during its annual developer conference, I/O holding on May 7. However, turning to previous rumours, the Pixel 3a XL will pack a Snapdragon 710 chipset so the Pixel 3a will likely have a lesser SoC.

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In its first-quarter earnings call on Monday, Google admitted that sales of its homemade Pixel line of smartphones were falling.

Though Google is typically tightlipped around such metrics, CFO Ruth Porat shed light on the Pixel struggles to explain its slowing year-over-year growth for "other revenues" - which include revenue channels, like cloud and hardware, that are outside its core advertising business.

Google CEO Sundar Pichai was "hammered" during a different part of the call about the company's poor Pixel performance.

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Have a peek at the timeline below to see what else is brewing in the Google Pixel 3a stable.

With all the competition out there, it does feel like the new Google Pixel 3A and the XL model will have trouble standing out and getting the attention of the mid-range device buyers.

The next pair of Google Pixel smartphones appeared this morning in official listings before launch - before even Google announced their existence. Sure, the Pixel phones are great when it comes to software updates and camera, but apparently, it will take more for people to upgrade.

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Just yesterday, Alphabet reported that the 2019's first-quarter net income of $36.3 billion, with diluted earnings per share of $9.50.